Educational Marketing Group, Inc. (EMG) is a full-service consulting agency that specialises in integrated brand marketing and research for higher education. They are recognized as one of the premier educational brand-development agencies in North America.
EMG has won numerous national and regional awards for marketing and communications programs and materials from the Council for the Advancement and Support of Education (CASE), University and College Designers Association (UCDA), International Association of Business Communicators (IABC), Public Relations Society of America (PRSA), Admissions Marketing Report, The Communicator, and other professional organisations.
More importantly, their clients consistently report unprecedented internal buy-in, return-on-investment, and extraordinary bottom-line-results.
EMG’s process is built on organizational efficiency and effectiveness and helps achieve strategic goals in enrollment management, fundraising, research, and image building. It creates a consensus-based foundation that enhances the institution’s ability to embody and deliver its brand promise and unique attributes.
- Step One: Research and Analysis
- Step Two: Market Positioning and Planning
- Step Three: Creative Development and Testing
- Step Four: Campaign Launch and Measurement
EMG’s European liaison is via Lunaria.
If you wish to discuss how EMG’s approach can help, please contact David Eccles on +(44) 131 202 6612
