Marketing and PR
From situation analysis through to strategy and promotion Lunaria
adds value by working on an integrated approach to communications.
Our integrated approach to marketing is well developed and informed.
This is invaluable for project planning and goal setting.
An integrated marketing approach places an organisations goals and ambitions at the centre of the marketing strategy and creates effective and compelling campaigns. The integration of activities inevitably leads
to better organised and more focused communications.
Using business analysis and stakeholder mapping, Lunaria creates campaigns and materials which communicate appropriate messages delivered through relevant media.
Lunaria analyses your needs and identifies marketing strategies and plans.
On one level this can work with simply budget setting and creative briefing, but we can also manage projects from conception through
to delivery, followed by evaluation. We can analyse your stakeholders
and develop persuasive and effective strategies for communicating
with key groups.
This approach allows organisations to realise a more effective expenditure of their marketing budget and builds long-term value for your organisation.
From communications audits through research, to marketing strategy, procurement and project delivery, Lunaria can work on stand alone projects or with your in-house team, creating and delivering the
messages and communications which place you top of mind
with your key client groups.
